Department of Management and Marketing
Management and Marketing
The mission of the department of Management and Marketing is to provide a high quality business education that promotes the development of students as managers, marketers, entrepreneurs, and leaders as well as socially responsible individuals. Consistent with North Central College's mission, the department is committed to offering programs that are not only rooted in the liberal arts but actively stress the world of work and the necessary practical skills so that graduates can succeed in their careers and future educational pursuits.
The B.B.A. is offered in entrepreneurship, human resource management, international business, management and marketing. Each major requires a minimum of 64 credit hours within the School of Business and Entrepreneurship with additional hours in the discipline.
Entrepreneurship
Entrepreneurship focuses on developing capabilities in new enterprise development, customer validation and small and family business management. Courses specifically build competencies in the entrepreneurial mindset, opportunity recognition, opportunity evaluation, business model design, raising capital and the lean startup methodology.
Human Resource Management
Human Resource Management prepares students to manage the employees of organizations in the private or government sectors. Students learn the legal, theoretical and practical aspects of staffing, motivating, rewarding, assessing performance and disciplining employees in union and non-union settings. Those interested in graduate studies may pursue the MBA, MA of Industrial Relations or the MA of Industrial and Organizational Psychology.
International Business
International Business benefits students who aspire to developing a global mindset and are willing to confront situations and problems characterized by volatility, uncertainty, complexity, and ambiguity. This major is for students who are interested in understanding global competitive dynamics, competencies and decision-making skills for multinational industries. International business graduates possess highly transferable skills attractive to international firms, state or federal agencies, and non-government international organizations. Often domestic firms seek International Business graduates for their business, language and multi-disciplinary skills.
Management
Management develops students’ understanding of organizations and their role in society. Students develop skills in data analysis, organizational structure and supply chain management, while emphasizing the responsibilities of organizations to promote a more sustainable future. In a rapidly changing world students gain an appreciation for the responsible actions of corporations to not only be profitable but to also be stewards of the environment and social justice.
Marketing
Marketing emphasizes processes for creating, communicating, delivering and exchanging offerings (products and services) that have value for customers, clients, partners and society at large. With a good understanding of the market environment and consumer trends, Marketing Mix strategies (product, place, promotion and price) are used to satisfy consumers’ needs and wants. Marketing skills are essential for both businesses and non-for-profit organizations. Students who wish to pursue graduate studies in marketing normally work toward an M.B.A. degree or M.S. degree in Marketing.
Program and Degree Options
The Department of Management and Marketing offers Bachelor of Arts and Bachelor of Science degrees in
- Entrepreneurship
- Human Resource Management
- International Business
- Management
- Marketing
Students may also get minors in General Business, Management Information Systems, and all of the above areas except Entrepreneurship.
Entrepreneurship, B.B.A.
Entrepreneurship focuses on developing capabilities in new enterprise development, customer validation and small and family business management. Courses specifically build competencies in the entrepreneurial mindset, opportunity recognition, opportunity evaluation, business model design, raising capital and the lean startup methodology.
For additional programs and courses in this department, see Management and Marketing.
Common SBE Core
-
SBEN 100 - Globalization and Society
SBEN 100 - Globalization and Society
-
ACCT 201 - Financial Accounting
ACCT 201 - Financial Accounting
-
ACCT 202 - Managerial Accounting
ACCT 202 - Managerial Accounting
-
BUSN 205 - Business Law and Ethics
BUSN 205 - Business Law and Ethics
-
BUSN 265 - Business and Economics Statistics
BUSN 265 - Business and Economics Statistics
-
BUSN 485 - Business Strategy
BUSN 485 - Business Strategy
-
ECON 200 - Principles of Microeconomics
ECON 200 - Principles of Microeconomics
-
ECON 205 - Principles of Macroeconomics
ECON 205 - Principles of Macroeconomics
-
FINA 350 - Corporate Finance
FINA 350 - Corporate Finance
-
MGMT 305 - Management and Organizational Behavior
MGMT 305 - Management and Organizational Behavior
-
MKTG 300 - Principles of Marketing
MKTG 300 - Principles of Marketing
Entrepreneurship Courses
-
BUSN 170 - Entrepreneurship Exploration
BUSN 170 - Entrepreneurship Exploration
-
BUSN 370 - Entrepreneurship Experimentation
BUSN 370 - Entrepreneurship Experimentation
-
BUSN 470 - Entrepreneurship Strategy
BUSN 470 - Entrepreneurship Strategy
Electives
Eight credit hours from the following:
-
BUSN 380 - Applied Entrepreneurship
BUSN 380 - Applied Entrepreneurship
-
INFS 115 - Introduction to Website Development
INFS 115 - Introduction to Website Development
-
LEAD 100 - Design Thinking for Social Impact
LEAD 100 - Design Thinking for Social Impact
-
LEAD 200 - Social Innovation
LEAD 200 - Social Innovation
-
LEAD 300 - Social Entrepreneurship
LEAD 300 - Social Entrepreneurship
-
LEAD 370 - Marketing for Social Impact
LEAD 370 - Marketing for Social Impact
-
LEAD 380 - Finance and Law for Social Impact Business
LEAD 380 - Finance and Law for Social Impact Business
-
MKTG 330 - Digital Marketing
MKTG 330 - Digital Marketing
-
MKTG 340 - Professional Selling
MKTG 340 - Professional Selling
-
MGMT 345 - Human Resource Management
MGMT 345 - Human Resource Management
-
MKTG 370 - Marketing Research
MKTG 370 - Marketing Research
Human Resource Management, B.B.A.
Human Resource Management prepares students to manage the employees of organizations in the private or government sectors. Students learn the legal, theoretical and practical aspects of staffing, motivating, rewarding, assessing performance and disciplining employees in union and non-union settings. Those interested in graduate studies may pursue the MBA, MA of Industrial Relations or the MA of Industrial and Organizational Psychology.
For additional programs and courses in this department, see Management and Marketing.
Common SBE Core
-
SBEN 100 - Globalization and Society
SBEN 100 - Globalization and Society
-
ACCT 201 - Financial Accounting
ACCT 201 - Financial Accounting
-
ACCT 202 - Managerial Accounting
ACCT 202 - Managerial Accounting
-
BUSN 205 - Business Law and Ethics
BUSN 205 - Business Law and Ethics
-
BUSN 265 - Business and Economics Statistics
BUSN 265 - Business and Economics Statistics
-
BUSN 485 - Business Strategy
BUSN 485 - Business Strategy
-
ECON 200 - Principles of Microeconomics
ECON 200 - Principles of Microeconomics
-
ECON 205 - Principles of Macroeconomics
ECON 205 - Principles of Macroeconomics
-
FINA 350 - Corporate Finance
FINA 350 - Corporate Finance
-
MGMT 305 - Management and Organizational Behavior
MGMT 305 - Management and Organizational Behavior
-
MKTG 300 - Principles of Marketing
MKTG 300 - Principles of Marketing
Human Resource Management Courses
-
MGMT 345 - Human Resource Management
MGMT 345 - Human Resource Management
-
MGMT 355 - Training and Development
MGMT 355 - Training and Development
-
MGMT 445 - Staffing and Employment Law
MGMT 445 - Staffing and Employment Law
-
MGMT 455 - Compensation and Performance Management
MGMT 455 - Compensation and Performance Management
Electives
Four credit hours from the following:
-
COMM 280 - Business and Professional Communication
COMM 280 - Business and Professional Communication
-
COMM 317 - Intercultural Communication
COMM 317 - Intercultural Communication
-
MGMT 465 - International Human Resource Management
MGMT 465 - International Human Resource Management
-
MKTG 370 - Marketing Research
MKTG 370 - Marketing Research
-
PSYC 270 - Industrial/Organizational Psychology
PSYC 270 - Industrial/Organizational Psychology
-
PSYC 320 - Personality
PSYC 320 - Personality
International Business, B.B.A.
International Business benefits students who aspire to developing a global mindset and are willing to confront situations and problems characterized by volatility, uncertainty, complexity, and ambiguity. This major is for students who are interested in understanding global competitive dynamics, competencies and decision-making skills for multinational industries. International business graduates possess highly transferable skills attractive to international firms, state or federal agencies and non-government international organizations. Often domestic firms seek International Business graduates for their business, language and multi-disciplinary skills.
For additional programs and courses in this department, see Management and Marketing.
Common SBE Core
-
SBEN 100 - Globalization and Society
SBEN 100 - Globalization and Society
-
ACCT 201 - Financial Accounting
ACCT 201 - Financial Accounting
-
ACCT 202 - Managerial Accounting
ACCT 202 - Managerial Accounting
-
BUSN 205 - Business Law and Ethics
BUSN 205 - Business Law and Ethics
-
BUSN 265 - Business and Economics Statistics
BUSN 265 - Business and Economics Statistics
-
BUSN 485 - Business Strategy
BUSN 485 - Business Strategy
-
ECON 200 - Principles of Microeconomics
ECON 200 - Principles of Microeconomics
-
ECON 205 - Principles of Macroeconomics
ECON 205 - Principles of Macroeconomics
-
FINA 350 - Corporate Finance
FINA 350 - Corporate Finance
-
MGMT 305 - Management and Organizational Behavior
MGMT 305 - Management and Organizational Behavior
-
MKTG 300 - Principles of Marketing
MKTG 300 - Principles of Marketing
International Business Courses
-
BUSN 201 - Global Business, Ethics and Politics
BUSN 201 - Global Business, Ethics and Politics
-
BUSN 301 - Leading in a Global World
BUSN 301 - Leading in a Global World
-
MGMT 475 - International Management
MGMT 475 - International Management
-
MKTG 460 - International Marketing
MKTG 460 - International Marketing
Electives
Four credit hours from the following:
-
COMM 317 - Intercultural Communication
COMM 317 - Intercultural Communication
-
ECON 340 - International Economics
ECON 340 - International Economics
-
FINA 385 - International Finance
FINA 385 - International Finance
-
MGMT 465 - International Human Resource Management
MGMT 465 - International Human Resource Management
Management, B.B.A.
Management develops students' understanding of organizations and their role in society. Students develop skills in data analysis, organizational structure and supply chain management, while emphasizing the responsibilities of organizations to promote a more sustainable future. In a rapidly changing world, students gain an appreciation for the responsibilities of corporations to not only be profitable but to also be stewards of the environment and social justice.
For additional programs and courses in this department, see Management and Marketing.
Common SBE Core
-
SBEN 100 - Globalization and Society
SBEN 100 - Globalization and Society
-
ACCT 201 - Financial Accounting
ACCT 201 - Financial Accounting
-
ACCT 202 - Managerial Accounting
ACCT 202 - Managerial Accounting
-
BUSN 205 - Business Law and Ethics
BUSN 205 - Business Law and Ethics
-
BUSN 265 - Business and Economics Statistics
BUSN 265 - Business and Economics Statistics
-
BUSN 485 - Business Strategy
BUSN 485 - Business Strategy
-
ECON 200 - Principles of Microeconomics
ECON 200 - Principles of Microeconomics
-
ECON 205 - Principles of Macroeconomics
ECON 205 - Principles of Macroeconomics
-
FINA 350 - Corporate Finance
FINA 350 - Corporate Finance
-
MGMT 305 - Management and Organizational Behavior
MGMT 305 - Management and Organizational Behavior
-
MKTG 300 - Principles of Marketing
MKTG 300 - Principles of Marketing
Management Courses
-
MGMT 335 - Logistics and Supply Chain Management
MGMT 335 - Logistics and Supply Chain Management
-
MGMT 405 - Environmental Management
MGMT 405 - Environmental Management
-
MGMT 435 - Productions/Operations Management
MGMT 435 - Productions/Operations Management
-
MGMT 475 - International Management
MGMT 475 - International Management
Electives
Four credit hours from the following:
-
BUSN 301 - Leading in a Global World
BUSN 301 - Leading in a Global World
-
BUSN 370 - Entrepreneurship Experimentation
BUSN 370 - Entrepreneurship Experimentation
-
MGMT 315 - Management Information Systems
MGMT 315 - Management Information Systems
-
MGMT 325 - Data Analytics
MGMT 325 - Data Analytics
-
MGMT 345 - Human Resource Management
MGMT 345 - Human Resource Management
-
MGMT 485 - Operations Research
MGMT 485 - Operations Research
Marketing, B.B.A.
Marketing emphasizes processes for creating, communicating, delivering and exchanging offerings (products and services) that have value for customers, clients, partners and society at large. With a good understanding of the market environment and consumer trends, Marketing Mix strategies (product, place, promotion and price) are used to satisfy consumers' needs and wants. Marketing skills are essential for both businesses and non-for-profit organizations. Students who wish to pursue graduate studies in marketing normally work toward an M.B.A. degree or M.S. degree in Marketing.
For additional programs and courses in this department, see Management and Marketing.
Common SBE Core
-
SBEN 100 - Globalization and Society
SBEN 100 - Globalization and Society
-
ACCT 201 - Financial Accounting
ACCT 201 - Financial Accounting
-
ACCT 202 - Managerial Accounting
ACCT 202 - Managerial Accounting
-
BUSN 205 - Business Law and Ethics
BUSN 205 - Business Law and Ethics
-
BUSN 265 - Business and Economics Statistics
BUSN 265 - Business and Economics Statistics
-
BUSN 485 - Business Strategy
BUSN 485 - Business Strategy
-
ECON 200 - Principles of Microeconomics
ECON 200 - Principles of Microeconomics
-
ECON 205 - Principles of Macroeconomics
ECON 205 - Principles of Macroeconomics
-
FINA 350 - Corporate Finance
FINA 350 - Corporate Finance
-
MGMT 305 - Management and Organizational Behavior
MGMT 305 - Management and Organizational Behavior
-
MKTG 300 - Principles of Marketing
MKTG 300 - Principles of Marketing
Marketing Courses
-
MKTG 320 - Integrated Marketing Communications
MKTG 320 - Integrated Marketing Communications
-
MKTG 340 - Professional Selling
MKTG 340 - Professional Selling
-
MKTG 370 - Marketing Research
MKTG 370 - Marketing Research
-
MKTG 480 - Marketing Management
MKTG 480 - Marketing Management
Electives
Four credit hours from the following:
-
MKTG 120 - Consumerism and Black Culture
MKTG 120 - Consumerism and Black Culture
-
MKTG 210 - Bodies, Markets and Marketing
MKTG 210 - Bodies, Markets and Marketing
-
MKTG 310 - Consumer Behavior
MKTG 310 - Consumer Behavior
-
MKTG 330 - Digital Marketing
MKTG 330 - Digital Marketing
-
MKTG 350 - AMA Case Competition
MKTG 350 - AMA Case Competition
-
MKTG 460 - International Marketing
MKTG 460 - International Marketing
-
LEAD 370 - Marketing for Social Impact
LEAD 370 - Marketing for Social Impact
Management Minor
Management develops students' understanding of organizations and their role in society. Students develop skills in data analysis, organizational structure and supply chain management, while emphasizing the responsibilities of organizations to promote a more sustainable future. In a rapidly changing world students gain an appreciation for the responsible actions of corporations to not only be profitable but to also be stewards of the environment and social justice.
For additional programs and courses in this department, see Management and Marketing.
A minimum of 23 credit hours, including:
-
BUSN 265 - Business and Economics Statistics
BUSN 265 - Business and Economics Statistics
-
ECON 200 - Principles of Microeconomics
ECON 200 - Principles of Microeconomics
-
MGMT 305 - Management and Organizational Behavior
MGMT 305 - Management and Organizational Behavior
Elective
12 credit hours from the following:
-
BUSN 301 - Leading in a Global World
BUSN 301 - Leading in a Global World
-
BUSN 370 - Entrepreneurship Experimentation
BUSN 370 - Entrepreneurship Experimentation
-
MGMT 315 - Management Information Systems
MGMT 315 - Management Information Systems
-
MGMT 325 - Data Analytics
MGMT 325 - Data Analytics
-
MGMT 335 - Logistics and Supply Chain Management
MGMT 335 - Logistics and Supply Chain Management
-
MGMT 345 - Human Resource Management
MGMT 345 - Human Resource Management
-
MGMT 405 - Environmental Management
MGMT 405 - Environmental Management
-
MGMT 435 - Productions/Operations Management
MGMT 435 - Productions/Operations Management
-
MGMT 475 - International Management
MGMT 475 - International Management
-
MGMT 485 - Operations Research
MGMT 485 - Operations Research
Marketing Minor
Marketing emphasizes processes for creating, communicating, delivering, and exchanging offerings (products and services) that have value for customers, clients, partners and society at large. With a good understanding of the market environment and consumer trends, Marketing Mix strategies (product, place, promotion and price) are used to satisfy consumers' needs and wants. Marketing skills are essential for both businesses and non-for-profit organizations. Students who wish to pursue graduate studies in marketing normally work toward an M.B.A. degree or M.S. degree in Marketing.
For additional programs and courses in this department, see Management and Marketing.
A minimum 23 credit hours, including:
-
SBEN 100 - Globalization and Society
SBEN 100 - Globalization and Society
-
ECON 200 - Principles of Microeconomics
ECON 200 - Principles of Microeconomics
-
MKTG 300 - Principles of Marketing
MKTG 300 - Principles of Marketing
Electives
12 credit hours from the following:
-
MKTG 120 - Consumerism and Black Culture
MKTG 120 - Consumerism and Black Culture
-
MKTG 210 - Bodies, Markets and Marketing
MKTG 210 - Bodies, Markets and Marketing
-
MKTG 310 - Consumer Behavior
MKTG 310 - Consumer Behavior
-
MKTG 320 - Integrated Marketing Communications
MKTG 320 - Integrated Marketing Communications
-
MKTG 330 - Digital Marketing
MKTG 330 - Digital Marketing
-
MKTG 340 - Professional Selling
MKTG 340 - Professional Selling
-
MKTG 370 - Marketing Research
MKTG 370 - Marketing Research
-
MKTG 460 - International Marketing
MKTG 460 - International Marketing
-
MKTG 480 - Marketing Management
MKTG 480 - Marketing Management
-
LEAD 370 - Marketing for Social Impact
LEAD 370 - Marketing for Social Impact
NOTE: This page contains all of the regular course descriptions for this discipline or program. Academic credit for each course is below the course title. Prerequisites (if any) and the general education requirements, both Core and All-College Requirements (ACRs), which each course fulfills (if any) are noted following each course description. Not all courses are offered every year. Check Merlin, our searchable course schedule, to see which courses are being offered in upcoming terms.
Business and Entrepreneurship
SBEN 100 - Globalization and Society
4.00 credit hours
An introductory course identifying the role of the business institution in our society, how business behavior is shaped and influenced by its stakeholders-managers, consumers, employees, government and community members. Key topics include: business systems, corporate governance, the business and society relationship, business and public issues, ethical dilemmas in business, corporate social responsibilities in relation to stakeholders, globalization, ecological and sustainability issues and the influence of technology on business and society.
Cardinal Directions Designation(s): Social Sciences, Ethical Dimensions, Global Understanding.
iCon(s): Thinking Globally.
SBEN 190 - Topics in Business
1.00-4.00 credit hours
Topics vary depending on student interest and faculty expertise. Topics and prerequisites are normally announced in advance and placed in the online schedule of classes. May be repeated with different content.
SBEN 200 - ENACTUS: Leadership Experiential
2.00 credit hours
Development of leadership, communication, decision-making, group dynamics, problem solving, personal and planning skills through community based student generated programs. Evaluation is based on accomplishment outside of the traditional classroom setting. This course is open to all majors and may be taken twice for credit.
Cardinal Directions Designation(s): Community Engaged Learning.
SBEN 210 - Personal Finance
2.00 credit hours
Personal Finance is open to all students eager to gain knowledge, useful tools and practice in understanding their financial well-being and becoming financially responsible. Students learn how to successfully manage their personal finances at all stages of their life. The course covers a variety of topics, including, budgeting, debt and credit, insurance, investment vehicles, retirement, saving and investing, student loans and taxes. May not take SBEN 210 after or concurrently with FINA 370.
Cardinal Directions Designation(s): Well Being.
SBEN 220 - Professional Development
2.00 credit hours
Recommended as students prepare for professional internships and full-time job opportunities. Through the process of learning about career planning, students will gain experience related to searching for, applying to, negotiating, and accepting job opportunities, networking, professional etiquette and an overview of the financial benefits provided by companies.
Cardinal Directions Designation(s): Career Preparation.
SBEN 240 - International Business Practicum
2.00 credit hours
The International Business Practicum offers students the opportunity to apply their theoretical knowledge about developing international opportunities and working with small business domestically and internationally. Students primarily work with small firms to analyze organizational readiness, assess the suitability of the firm’s products, screen countries to identify attractive target markets and assess the industry market potential. In some cases, students engage in international visits to work with qualified international partners. The parameters of the practicum are specific to a particular project each term and requires weekly meetings with the faculty supervisor.
Prerequisite(s): Instructor consent.
Cardinal Directions Designation(s): Community Engaged Learning.
iCon(s): Thinking Globally.
SBEN 250 - Coffee: From Seed to Cup
4.00 credit hours
This course looks at the relationship between coffee and society through a variety of academic disciplines beginning with the farmers growing the beans and following its path to the ultimate consumer for that “first cup of coffee in the morning.” Coffee is studied through multiple perspectives, including business, historical, social, financial, health and ethics. Research activities are complemented by hands-on opportunities in coffee processing in the later stages of the business cycle.
Cardinal Directions Designation(s): Global Understanding.
iCon(s): Challenging Inequity.
SBEN 290 - Topics in Business
1.00-4.00 credit hours
Topics vary depending on student interest and faculty expertise. Topics and prerequisites are normally announced in advance and placed in the online schedule of classes. May be repeated with different content.
SBEN 300 - Business Internship
2.00 credit hours
Internships are a form of experiential learning that integrate knowledge and theory learned in the classroom with practical application in a professional setting. The Business Internship course is concurrent with your internship experience and is a combination of in-person and online classes, designed to bring you together with interns from across the School of Business and Entrepreneurship to process and reflect upon what you are learning and experiencing at your internship site. The course helps you make the most of your internship through personal reflection and engagement with classmates so that you can better navigate the world of work and articulate the value of your internship experience. This is an experiential learning course. As a course-based internship experience, students will be on internship sites throughout the week and will meet primarily online to discuss their internship experiences. The course will be delivered in a blended format.
Cardinal Directions Designation(s): Career Experiential.
SBEN 390 - Topics in Business
1.00-4.00 credit hours
Topics vary depending on student interest and faculty expertise. Topics and prerequisites are normally announced in advance and placed in the online schedule of classes. May be repeated with different content.
Business
BUSN 170 - Entrepreneurship Exploration
4.00 credit hours
Designed primarily to provide an overview of entrepreneurship, develop an entrepreneurial frame of mind and skills in discovering and communicating entrepreneurial opportunities. Students come up with a business idea and explore its potential for becoming a viable business. They learn to do market research and communicate—both in writing and orally—their findings in a final Pitchdeck project. Other important aspects of the course include self-assessment to determine one’s strengths and weaknesses, and gaining a proactive perspective on life. This introductory course is open to students from all majors across campus who are interested in Entrepreneurship.
BUSN 201 - Global Business, Ethics and Politics
4.00 credit hours
Explores the dynamics of global business operations within the context of power structures, geopolitics and ethics. An overview of international business operations, ethical theories and how to apply them internationally, global power structures (i.e. WTO, EU) and their influence on global business. It explores the impact of moral concerns on the norms, institutions and practices of international business. It analyzes the relationship between business and power with a particular emphasis on income inequality and environmental impact. It explores how economic wealth and power affects people around the world.
Cardinal Directions Designation(s): Global Understanding.
iCon(s): Thinking Globally.
BUSN 205 - Business Law and Ethics
4.00 credit hours
Surveys the major aspects of the law governing business and commerce including the domestic and international legal environment, the range of dispute resolution processes, legal liability including torts and negligence, contracts, employment law including employment discrimination, business entities, commercial transactions and intellectual property—all with particular emphasis on business ethics and ethical decision making.
Cardinal Directions Designation(s): Ethical Dimensions.
BUSN 265 - Business and Economics Statistics
4.00 credit hours
Provides an overview of basic statistics as it applies to business. The focus is on learning statistical concepts by applying analytical reasoning to business applications. Examples illustrating the relevance of statistics to broad areas of business are used. The course requires students to use spreadsheet programs, statistical programs, the Internet and other computer tools in analyzing statistics. The focus is on application of the material and on solving problems. Only one of BUSN 265 and PSYC 250 may be taken for credit.
Prerequisite(s): MATH 130 or higher.
Cardinal Directions Designation(s): Quantitative Analysis.
BUSN 297 - Internship
0.00-12.00 credit hours
Valuable professional experiences supplement classroom instruction and allow students to apply theories and concepts to broader issues and system. Students explore career options within a specific area of study and critically reflect on the experience in a structured manner. May be repeated with different professional experience.
Prerequisite(s): Sophomore standing.
BUSN 299 - Independent Study
1.00-12.00 credit hours
Individual studies undertaken with guidance of a faculty member. May be repeated with different content.
Prerequisite(s): Sophomore standing.
BUSN 301 - Leading in a Global World
4.00 credit hours
An overview of globalization and its effects on leading successful multinational business and organizations. It explores systematically the theories and models of global leadership and explains social relationships and human behavior across cultural boundaries. It analyzes the relationships among individuals, communities and societies across the world. It provides a context expressing the cultural identities of leaders. It assists learners in developing key professional and personal competencies for effective global leadership and offers an integrated, practical and dynamic framework to think, act and mobilize people to develop global literacy.
Prerequisite(s): BUSN 201.
BUSN 362 - Topics in Business Sustainability
4.00 credit hours
(Same as: ENVI 362.) An introduction to business sustainability, through readings and conversations about topics such as: the distinction between bolt-on versus integrated sustainability strategies, sustainability’s effects on supply chains and the local and global communities, globalization’s effect on sustainability, managing sustainability in services and in manufacturing industries, finally how sustainability efforts are perceived by other stakeholders.
Prerequisite(s): Junior standing.
BUSN 370 - Entrepreneurship Experimentation
4.00 credit hours
Applies the principles of lean startup, customer development and iterative market testing to test whether you have a profitable business idea. This is a project-based course where skills in customer and market discovery, opportunity testing, iterative product development and entrepreneurial strategy are developed. In addition, skills in self-awareness, market responsiveness and creation of competitive advantage for oneself are cultivated.
Prerequisite(s): BUSN 170.
BUSN 380 - Applied Entrepreneurship
2.00 credit hours
This course offers students the opportunity to apply their theoretical knowledge about entrepreneurship and small business at a real startup in the local business community. This is accomplished through a combination of academic and practical components. Each course is tailored to meet the specific context of startups. Key elements that are part of all courses are: opportunity recognition, market discovery, customer creation and company building. This course may be taken twice for credit.
Prerequisite(s): BUSN 170.
Cardinal Directions Designation(s): Community Engaged Learning.
BUSN 390 - Seminar
4.00 credit hours
Topics vary depending on student interest and faculty expertise. Topics and prerequisites are normally announced in advance and placed in the online schedule of classes. May be repeated with different content.
Prerequisite(s): Junior standing.
BUSN 397 - Internship
0.00-12.00 credit hours
Valuable professional experiences supplement classroom instruction and allow students to apply theories and concepts to broader issues and system. Students explore career options within a specific area of study and critically reflect on the experience in a structured manner. May be repeated with different professional experience.
Prerequisite(s): Junior standing.
BUSN 399 - Independent Study
1.00-12.00 credit hours
Individual studies undertaken with guidance of a faculty member. May be repeated with different content.
Prerequisite(s): Junior standing.
BUSN 462 - Sustainability Performance Measurement
4.00 credit hours
(Same as: ENVI 462.) Sustainability performance measurement is analyzed in detail including its objective, importance and the many conditions that affect the method employed for measurement. More specific topics covered include: various sustainability performance measurement frameworks, the challenges and opportunities of sustainability performance measurement, performance measurement differences in service/manufacturing and distinct industries, and performance measurement within different scopes: event, product, company, supply chain.
Prerequisite(s): Junior standing.
BUSN 470 - Entrepreneurship Strategy
4.00 credit hours
This is the capstone course in the Entrepreneurship major. This workshop-based course is a study in the application and integration of marketing, management, financial and operational resources, among others, needed to prepare a business plan, implement a new venture or grow an existing business. Students evaluate the obstacles facing entrepreneurs in start-up situations, including launching businesses and capitalizing on market opportunities.
Prerequisite(s): BUSN 370, FINA 350 and Senior standing.
BUSN 485 - Business Strategy
4.00 credit hoursThe capstone course requirement for all business majors. As befits a capstone, student skills in business strategy are developed in a highly integrative manner such that students use knowledge and frameworks from all functional areas of business to develop a holistic perspective of firms and competitive advantage. The knowing component of this course is focused on theoretical knowledge and frameworks applied in the critical analysis of business case studies. The doing component of this course centers on an online simulation where students compete to run a successful business.
Prerequisite(s): FINA 350, MGMT 305, MKTG 300 and Senior standing.
BUSN 497 - Internship
0.00-12.00 credit hours
Valuable professional experiences supplement classroom instruction and allow students to apply theories and concepts to broader issues and system. Students explore career options within a specific area of study and critically reflect on the experience in a structured manner. May be repeated with different professional experience.
Prerequisite(s): Senior standing.
BUSN 499 - Independent Study
1.00-12.00 credit hours
Individual studies undertaken with guidance of a faculty member. May be repeated with different content.
Prerequisite(s): Senior standing.
Marketing
MKTG 120 - Consumerism and Black Culture
2.00 credit hours
With over a trillion dollars’ worth of buying power, black consumers are commanding attention in the marketplace. By embracing traditional channels of communication and harnessing the power of social media, these consumers are engaging with brands in an unprecedented manner. As savvy shoppers, black consumers are seeking more authentic relationships with brands and corporations are making efforts to respond. This course will explore the range of factors that influence black consumer attitudes towards the marketing and advertising strategies used by major brands. Particular attention will be paid to the impact of culture on the consumer decision-making process.
Cardinal Directions Designation(s): Social Sciences, U.S. Power Structures.
iCon(s): Challenging Inequity.
MKTG 210 - Bodies, Markets and Marketing
2.00 credit hours
(Same as GSST 210.) Bodies hold a conspicuous place in the marketplace: marketers are selling goods and services related to the body, and marketing activities use images of the body that provide implicit and explicit messages about what a “good” body looks like and how to attain one. In this context, consumers’ intersectional identities related to gender, race, class, and (dis)ability, among others, impact how such messages are interpreted on individual, community, and structural levels. This course will explore such phenomena from a sociocultural perspective. Particular attention will be paid to developing the analytical skills required to critique and reimagine bodies in the marketplace.
Prerequisite(s): Sophomore standing.
Cardinal Directions Designation(s): Social Sciences, U.S. Power Structures.
MKTG 297 - Internship
0.00-12.00 credit hours
Valuable professional experiences supplement classroom instruction and allow students to apply theories and concepts to broader issues and system. Students explore career options within a specific area of study and critically reflect on the experience in a structured manner. May be repeated with different professional experience.
Prerequisite(s): Sophomore standing.
MKTG 299 - Independent Study
1.00-12.00 credit hours
Individual studies undertaken with guidance of a faculty member. May be repeated with different content.
Prerequisite(s): Sophomore standing.
MKTG 300 - Principles of Marketing
4.00 credit hours
Presents an overview of Marketing as a principle, a discipline, and as a profession. Students examine all elements of Marketing including integrated promotional strategies, consumer behavior, and ethics and social responsibility. Emphasis is placed on the Marketing Mix (Product, Place, Promotion and Price) as students design and implement a comprehensive marketing plan.
Prerequisite(s): SBEN 100 and ECON 200.
MKTG 310 - Consumer Behavior
4.00 credit hours
Examines the various stages of the consumer buying process from problem recognition to post-purchase evaluation. Emphasis is placed on the cultural, psychological and sociological, factors that influence consumer decision making. Students develop the skills needed to investigate consumption patterns across distinct populations.
Prerequisite(s): MKTG 300.
MKTG 320 - Integrated Marketing Communications
4.00 credit hours
Considers how leading brands use all the tools of Promotion, including traditional advertising, direct marketing, public relations, event and sports sponsorships, web-based strategies and consumer sales promotions to effectively communicate with consumers. Emphasis is placed on branding, positioning and market segmentation. Students acquire the skills needed to create a comprehensive Integrated Marketing Communications plan for a consumer brand.
Prerequisite(s): MKTG 300.
MKTG 330 - Digital Marketing
4.00 credit hours
Explores the growing impact of Digital Marketing as an important component within the Promotion Mix. It examines methods for designing effective web-based marketing strategies using a range of digital tools. Emphasis is placed on social media, mobile marketing trends, e-commerce, search engine optimization, email marketing and online display advertising. Students develop the skills needed to evaluate the effectiveness of digital marketing strategies across product categories and industries.
Prerequisite(s): MKTG 300.
MKTG 340 - Professional Selling
4.00 credit hours
Introduces the fundamental principles and concepts of personal selling. Focuses on developing and maintaining relationships with customers, and managing the sales process of prospecting, approaching, interacting with, and keeping consumers while achieving the organization’s goals. Emphasis is also placed on developing strong communications skills to deliver an effective sales presentation.
Prerequisite(s): MKTG 300.
MKTG 350 - AMA Case Competition
4.00 credit hours
Applies key marketing concepts while developing a comprehensive marketing and advertising plan for a leading company. The final submission will include commercials, print ads, web-based/social media strategies, coupons and rebates, contests, and sweepstakes. Fosters a better understanding of brand, positioning and segmentation strategies. Students participating in the course may have the opportunity to present their plan to marketing executives at the American Marketing Association Annual Collegiate Competition.
Prerequisite(s): MKTG 300.
MKTG 370 - Marketing Research
4.00 credit hours
Studies all stages of the marketing research process. Student teams work with clients from the business community who are in need of quantitative and qualitative research before making important managerial decisions. Students learn how to: design a survey instrument, collect and analyze primary data using various statistical tests, draw viable conclusions and propose solid recommendations. Emphasis is placed on writing a comprehensive research document and making a final oral presentation to a client at the end of the semester.
Prerequisite(s): BUSN 265 and MKTG 300.
Cardinal Directions Designation(s): Community Engaged Learning.
MKTG 397 - Internship
0.00-12.00 credit hours
Valuable professional experiences supplement classroom instruction and allow students to apply theories and concepts to broader issues and system. Students explore career options within a specific area of study and critically reflect on the experience in a structured manner. May be repeated with different professional experience.
Prerequisite(s): Junior standing.
MKTG 399 - Independent Study
1.00-12.00 credit hours
Individual studies undertaken with guidance of a faculty member. May be repeated with different content.
Prerequisite(s): Junior standing.
MKTG 460 - International Marketing
4.00 credit hours
Investigates strategy, policy and environmental factors necessary in making international marketing decisions. Students develop skills in segmenting and identifying markets, designing product, distribution, price and marketing communication strategies, and evaluating marketing mix effectiveness for international marketing programs. Emphasis is placed on understanding cultural differences that impact international marketing decisions.
Prerequisite(s): MKTG 300.
MKTG 480 - Marketing Management
4.00 credit hours
Reinforces topics covered in previous marketing courses such as: consumer behavior, marketing research, professional selling and integrated marketing communications. Student teams work with business clients from the community to develop a comprehensive marketing plan with a special emphasis on marketing strategy (target market and marketing mix). Ideally, this course should be taken as one of the final courses in the marketing major.
Prerequisite(s): MKTG 300, MKTG 320 and Senior standing.
Cardinal Directions Designation(s): Community Engaged Learning.
MKTG 497 - Internship
0.00-12.00 credit hours
Valuable professional experiences supplement classroom instruction and allow students to apply theories and concepts to broader issues and system. Students explore career options within a specific area of study and critically reflect on the experience in a structured manner. May be repeated with different professional experience.
Prerequisite(s): Senior standing.
MKTG 499 - Independent Study
1.00-12.00 credit hours
Individual studies undertaken with guidance of a faculty member. May be repeated with different content.
Prerequisite(s): Senior standing.
Management
MGMT 297 - Internship
0.00-12.00 credit hours
Valuable professional experiences supplement classroom instruction and allow students to apply theories and concepts to broader issues and system. Students explore career options within a specific area of study and critically reflect on the experience in a structured manner. May be repeated with different professional experience.
Prerequisite(s): Sophomore standing.
MGMT 299 - Independent Study
1.00-12.00 credit hours
Individual studies undertaken with guidance of a faculty member. May be repeated with different content.
Prerequisite(s): Sophomore standing.
MGMT 305 - Management and Organizational Behavior
4.00 credit hours
Provides a formal overview of why organizations exist and how they operate within the context of society. Basic management issues such as the structure of organizations are explored. In many cases management topics are covered in a generic manner that can be applied to any organization. Other issues are addressed with specific applications to certain firms. This course examines our role as individuals as it pertains to organizations. It is generally meant to provide a framework to analyze organizations that exist in the U.S. but will also cover some international topics.
Prerequisite(s): BUSN 265 and ECON 200.
MGMT 315 - Management Information Systems
4.00 credit hours
Combines information theory and practice to prepare students to recognize computer-based information systems elements and develop effective and ethical decisions regarding managing information systems. The fit between corporate culture, strategies and information systems decisions is analyzed in detail. The concept of big data, its sources, the management of IT and the security concerns regarding big data, and any recent developments that affect information technologies are the main focus. Students also learn how the managerial decisions made at the firm level affect daily lives and how this has ethical implications as well as implications for privacy.
Prerequisite(s): MGMT 305.
MGMT 325 - Data Analytics
4.00 credit hours
Provides in-depth knowledge about quantitative data analysis methods in order to tackle business problems. Students gain hands-on experience through the data analysis process, starting from analyzing problems in order to identify data requirements and analysis needs, applying appropriate data analysis methods and interpreting results within the given context. Data analysis software such as spreadsheet, optimization and simulation programs are used to support the skill building within this course.
Prerequisite(s): BUSN 265 and MGMT 305.
MGMT 335 - Logistics and Supply Chain Management
4.00 credit hours
However large or small a business’ operations might be, they are part of at least one supply chain. Recognizing this system, its counterparts and the level of control each member has on the operations constitute the foundations of effective management. Within this course, the distinction between the terms of logistics management and supply chain management are examined. The synergy created through partnerships in the supply chain, and the alignment of strategies for logistics and supply chain management are highlighted. Implications and impact of decisions made on the supply chain, the society and the environment are in focus.
Prerequisite(s): MGMT 305; MKTG 300 or ENVI 230.
MGMT 345 - Human Resource Management
4.00 credit hours
Examines the basic functions of personnel and labor relations. Discussions focus on valuing, employing, developing, motivating and maintaining human resources in organizations. The history of the American labor movement and the collective bargaining process is also examined.
Prerequisite(s): ECON 200 and SBEN 100.
MGMT 355 - Training and Development
4.00 credit hours
This course provides a perspective of how training and development fits within the broader context of human resource management and introduces theories of learning. It addresses the key elements of training and development: analyzing employee training and learning needs; program design and implementation; program administration; and measurement and evaluation of program effectiveness.
Prerequisite(s): MGMT 345.
MGMT 397 - Internship
0.00-12.00 credit hours
Valuable professional experiences supplement classroom instruction and allow students to apply theories and concepts to broader issues and system. Students explore career options within a specific area of study and critically reflect on the experience in a structured manner. May be repeated with different professional experience.
Prerequisite(s): Junior standing.
MGMT 399 - Independent Study
1.00-12.00 credit hours
Individual studies undertaken with guidance of a faculty member. May be repeated with different content.
Prerequisite(s): Junior standing.
MGMT 405 - Environmental Management
4.00 credit hours
Provide students with an overview of how management of firms intersects with the environment. It examines purchasing decisions by consumers and production choices by firms and how these can be made to reduce the negative impact on the environment. Other topics covered include: how our market system contributes to global climate change, sustainability of our economy and ecology, production Life-Cycle-Analysis (LCA), Internal Rates of Return (IRR), Return on Investment (ROI) and ‘green’ products.
Prerequisite(s): MGMT 305; or ECON 240 and ENVI 230.
MGMT 435 - Productions/Operations Management
4.00 credit hours
Studies the production process and its relationship to scientific decision-making. The main scope of study is the supply chain with its manufacturing, service provider and intermediary parties. Students are introduced to the complexities of supply chains and supply chain management and within this context, gain hands-on operations planning experience with quantitative methods such as quality management, capacity planning, constraint management, project management, forecasting and inventory management.
Prerequisite(s): BUSN 265, MGMT 305 and MGMT 335.
MGMT 445 - Staffing and Employment Law
4.00 credit hours
An in-depth analysis of the economic, psychological and management theory and legal concepts related to the staffing of public and private sector organizations. The course includes a review of employee assessment techniques currently practiced.
Prerequisite(s): MGMT 345.
MGMT 455 - Compensation and Performance Management
4.00 credit hours
Studies the historical development of compensation theory and its application to the design and implementation of reward structures in modern organizations. An examination of method and practice in management of employee performance is discussed in this course.
Prerequisite(s): MGMT 345.
MGMT 465 - International Human Resource Management
4.00 credit hours
Examines issues from the perspective of the multinational organization. Topics addressed include globalization and human resource strategy, management within the structure of the multinational organization, cultural and legal influences on managing employees, selecting employees for international assignments, training and developing, evaluating the performance of and retaining expatriate employees and labor/management relations in international organizations.
Prerequisite(s): MGMT 345.
MGMT 475 - International Management
4.00 credit hours
Explores organizational management and business strategy issues in an increasingly global environment. It explains the origins of global interdependence and its implications for multinational corporations. The course analyzes the process and impact of internationalization and its contributions to the development of a multicultural world and utilizes international management theories to help students acquire basic global business analytical and cross-cultural management and communication skills. Finally, it provides an ability to utilize the tools for the assessment, analysis and decision-making related to organizational internalization.
Prerequisite(s): MGMT 305.
MGMT 485 - Operations Research
4.00 credit hours
An introduction to the application of mathematical models in operational decision-making. Provides a foundation in quantitative operations and logistics management. Models taught include linear programming, transportation modeling, network modeling, goal programming, heuristic programming, and simulation modeling. The basics of each method is taught at the theoretical and practical levels. Students build skills in analyzing real life problems, and identifying and applying effective solution methods to these problems, using heuristics and computer programs such as spreadsheet and/or specialized software.
Prerequisite(s): BUSN 265 and MGMT 305.
MGMT 497 - Internship
0.00-12.00 credit hours
Valuable professional experiences supplement classroom instruction and allow students to apply theories and concepts to broader issues and system. Students explore career options within a specific area of study and critically reflect on the experience in a structured manner. May be repeated with different professional experience.
Prerequisite(s): Senior standing.
MGMT 499 - Independent Study
1.00-12.00 credit hours
Individual studies undertaken with guidance of a faculty member. May be repeated with different content.
Prerequisite(s): Senior standing.
Faculty and Staff
Faculty Emeriti
Kenneth Campbell
Associate Professor of Management Emeritus
kdcampbell@noctrl.edu
Jean Clifton
Associate Professor of Management Emerita
jmclifton@noctrl.edu
Thomas Clifton
Associate Professor of Management Information Systems Emeritus
tjclifton@noctrl.edu
Gary A. Ernst
Professor of International Business & Marketing Emeritus
gaernst@noctrl.edu
Margery Fetters
Associate Professor of Management and Marketing Emerita
mfetters@noctrl.edu
Richard Slovacek
Professor of Management and Marketing Emeritus
rslovacek@noctrl.edu
We encourage you to pursue special learning opportunities outside the classroom that will enhance your education. Consider the following:
Enactus - (formerly known as Students in Free Enterprise (SIFE)
By participating and teaching others how businesses operate and people work together, you’ll acquire teamwork and leadership skills. North Central College has won several national awards in ENACTUS competitions.
Internships
You can take advantage of opportunities to practice your new skills and knowledge by taking a temporary position as an intern in an organization. Your experience may even earn you college credit.
Student Organizations
- EIBO is a student organization dedicated to fostering interest in international business.
- AMA allows students to inform, advance, and connect in the marketing industry.
- SHRG provides students with opportunities to explore the field of Human Resources outside of classroom lectures.
Study Abroad
You may choose to complete part of your college credits by studying in another country. North Central sponsors several unique international living and learning experiences.
Leadership, Ethics and Values (LEV) Program
LEV is a distinctive program that gives you the opportunity to develop leadership capabilities through specially designed courses or related activities.
Dispute Resolution Program
You will learn how to mediate conflicts in a variety of contexts, including the workplace, and gain valuable life skills.
Model United Nations
Participation in Model UN will give you opportunities to engage in global issues and better understand world problems. You'll meet students in Model UN clubs from other colleges and host mock UN conferences.
- Seminars: Students can participate in international travel seminars with faculty during interim (a three-week period between Thanksgiving and Christmas) as part of independent study projects. These are often funded in part by the Richter Fellowship Program. Recent trips have included Costa Rica, Mexico, Zimbabwe, Germany and the Czech Republic, China and Japan, Cuba, and Southeast Asia (Vietnam, Cambodia, Thailand).
- Educational tours: Individual faculty members often lead one- to two-week touring trips abroad during the summer months.