North Central College - Naperville, IL

Marketing

Degrees offered: B.A. or B.S. We also offer a minor in marketing.

Foundation Courses (36 credits):

  • BEN 110 Business and Society
  • BUS 135 Introduction to International Business
  • BUS 162 Management of Organizations
  • BUS 168 Marketing
  • BUS 205 Introduction to Business Law
  • BUS 241 Business and Economic Statistics
  • ACC 201 Accounting Principles I/Financial
  • ACC 202 Accounting Principles II/Managerial
  • ECN 250 Microeconomic Principles
  • ECN 252 Macroeconomic Principles
  • FIN 350 Corporate Finance
  • BUS 460 Management Information Systems

Marketing Courses:

  • BUS 372 Consumer Behavior
  • BUS 378 Sales and Sales Management
  • BUS 393 Market Research
  • BUS 455 Promotional Strategies
  • BUS 470 Marketing Management
  • BUS 488 International Marketing

Additional requirements for the B.S. degree:

  • CSC 140 Fundamentals of Computational Problem Solving or higher level CSC course
  • MTH 152 Calculus II
  • One elective beyond MTH 152 or CSC 140
  • One of: ACC 307 Cost Accounting, BUS 446 Operations Research, or ECN 445 Econometrics.

Recommended electives:

The study of a foreign language is highly recommended.

  • BUS 370 AMA Case Competition
  • COM 100 Introduction to Public Speaking
  • COM 185 Mass Media and Society
  • COM 200 Interpersonal Communication
  • ENG 265 Style
  • ENG 270 Writing, Rhetoric and Culture
  • ENG 455 Professional and Grant Writing
  • PSY 240 Social Psychology

A marketing minor requires a minimum of 18.5 credit hours to include:

  • BUS 135 - Introduction to International Business
  • BUS 168 - Marketing
  • BUS 372 - Consumer Behavior
  • BUS 393 - Market Research
  • BUS 455 - Promotional Strategy
  • One elective in the School of Business and Entrepreneurship

Students can create their own course(s) to further study a specific interest in marketing. Working directly with faculty members, students have developed courses in such areas as arts marketing, relationship marketing, qualitative research, direct marketing, and retail merchandising. These courses can provide supplementary preparation for students with specific career objectives.