North Central College - Naperville, IL

North Central student showing farmers potential of social media

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Contact: Ted Slowik, Director of PR and Media Relations, 630-637-5307,

Sept. 22, 2010—North Central College junior Kelly Rivard of Momence, Ill., is earning recognition for her innovative use of social media as a forum for discussing agricultural issues.

Rivard, an interactive media studies major, is making news for her work in new media with AgChat Foundation. As reported on, she created a video titled “The Evolution of Online Agvocacy,” which was presented at the opening session of AgChat’s first Agvocacy 2.0 Training Conference in August in Chicago.

The conference brought together agriculture advocates from across the country to network and to learn how to use social media sites like Twitter, Facebook and YouTube to help farmers and ranchers tell their stories.

Rivard interned with AgChat in August and continues to volunteer with the foundation on its Communications Committee. She also interns with North Central’s Office of Marketing and Communications working in Flash animation and video editing.

She also maintains a blog, “Midwestern Gold,” where a recent post included her video “Research Plot Harvest” about harvesting corn variety research plots.