North Central College - Naperville, IL

Marketing professionals help North Central students prepare for competition

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Marketing professionals help North Central students prepare for competition

Contact: Ted Slowik, Director of PR and Media Relations, 630-637-5307,

Oct. 21, 2010—Marketing professionals are lending their expertise to help North Central College students prepare a project for an American Marketing Association annual competition.

Students are receiving some valuable input from people like Tim Shoemaker, a 2003 North Central alumnus who is a senior account manager at Millward Brown, a leading global research agency specializing in advertising, marketing communications, media and brand equity research. Shoemaker and others are volunteering their time to help improve the North Central team’s chances for success in the annual AMA competition.

Shoemaker is offering advice on topics ranging from gathering and analyzing market research data to using graphic design and communications skills in presentations. Students recently visited Millward Brown's Lisle office to work on their project, tour the facility and learn about the latest trends and technology used in market research.

The North Central team is a perennial powerhouse in the annual International Collegiate Case Competition sponsored by The Collegiate Chapters Council of the American Marketing Association. The AMA Case Competition is a yearlong event that brings top marketing students together to work on a marketing challenge submitted by a sponsoring organization.

This year’s sponsor—Nintendo—challenges participating chapters to develop an integrated marketing communications plan for Nintendo’s current line-up of console, portable gaming devices and software in the United States. Without creating any new software or hardware devices, teams are asked to develop a plan that will attract potential segments that are currently non-gamers. Finalists will make oral presentations at a conference in March in New Orleans.

The North Central team consists of Mike Gongol, a senior marketing major from Naperville; Brett Hulett, a junior marketing and management major from Carol Stream; Jessica Reynolds, a junior marketing and psychology major from Springfield, Ill.; Dana Schlusemann, a junior marketing major from Batavia; and Jon Tinman, a junior marketing major from New Lenox. The team is coached by  Brian Hanlon, assistant professor of marketing, and Gary Ernst, Coleman Foundation Professor of Entrepreneurship and Small Business, professor of international business and marketing and chair of management and marketing at North Central.

North Central College offers degrees in economics, entrepreneurship and small business management, human resource management, international business, management and other areas of study that offer opportunities to learn business concepts and understand how viewing problems from multiple perspectives can lead to creative solutions. Corporate executives regularly visit campus as guest speakers to share their experiences, offer advice to students and answer their questions about the workplace.

Founded in 1861, North Central College is an independent, comprehensive college of the liberal arts and sciences that offers more than 55 undergraduate majors and graduate programming in six areas. Located in the Historic District of Naperville, Illinois—rated by Money magazine as among the nation’s “Best Places to Live”—North Central College is just 30 minutes from Chicago’s Loop. With more than 2,900 undergraduate and graduate students, North Central College is committed to academic excellence, a climate that emphasizes leadership, ethics, values and service, a curriculum that balances job-related knowledge with a liberal arts foundation and a caring environment with small classes.