North Central College - Naperville, IL

Free screening highlights North Central students' work in coffee trade

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Contact: Ted Slowik, Director of PR and Media Relations, 630-637-5307,

April 29, 2010—The public is invited to a free screening of the Mission Coffee Can documentary series that chronicles North Central College students’ journey to Guatemala to learn about growing and marketing coffee.

The screening will be held at 4 p.m. Monday, May 3, at the NCC’s Best store, 100 E. Jefferson Ave., Naperville. Filmmakers Kevin and Patricia Sinnott of Naperville will present and discuss the first seven episodes of the 14-part series. Matthew Krystal, assistant professor anthropology, will provide commentary and North Central students will share their experience.

Mission Coffee Can premiered in February at New five- to 10-minute episodes debut each Wednesday through May 19. The online video documentary is sponsored by Springfield, Ill.-based Bunn-O-Matic Corporation, an industry leader in beverage equipment.

NCC’s Best store is operated by members of the Students In Free Enterprise (SIFE) chapter at North Central. In addition to coffee, the store features an inventory of organic, certified green, certified fair trade and direct-trade items, including various crafts produced in Central American and African countries. The store is open from 10 a.m. to 3 p.m. on weekends.

Mission Coffee Can documents how farmers from Guatemala harvest coffee and work with NCC’s Best to provide direct trade coffee to the Chicago area. North Central SIFE students have helped the farmers sell their coffee, which is delivered to the area, roasted at the Arbor Vitae Java and Juice Roasting in Naperville and sold locally as NCC’s Best Coffee. The products will soon be available for sale at Anderson’s Bookshops, 123 W. Jefferson Ave., Naperville.

In addition to the Mission Coffee Can screening on May 3, NCC’s Best store will host an appearance by guest speaker Michelle Boice of Beads of Hope Africa at 4 p.m. Wednesday, May 5. Beads of Hope are made from recycled paper by Ugandan women. The work pays a living wage and is compatible with the women’s childcare needs. A portion of profits supports a scholarship fund for children of the producers.

NCC's Best store will open at 3:30 p.m. for the events on Monday, May 3, and Wednesday, May 5, and remain open to shoppers after the events. The store's inventory of fair and alternative trade items make ideal gifts for Mother's Day.

North Central’s award-winning SIFE chapter was established in 1987 to teach about how the free enterprise system works. Projects feature a social justice component and have included helping junior high students prepare for high school; helping entrepreneurs from the United States and around the world become economically self-sustainable; teaching refugee families how the United States' financial system works; and educating high school students on the basics of running a business.

The SIFE team typically consists of students from a variety of majors, including accounting, anthropology, economics, entrepreneurship, finance, German, management, marketing, psychology, Spanish and others. Students work with a Business Advisory Board from the community, whose members ensure that real world concepts are integrated into the projects.

The North Central team is part of an international SIFE organization with student teams on more than 1,600 college and university campuses in 40 countries. SIFE teams from around the globe compete by presenting their projects to judges who are executives from the most prestigious companies in the world. The North Central SIFE team has consistently ranked in the top 20 of the more than 800 U.S. schools.

Founded in 1861, North Central College is an independent, comprehensive college of the liberal arts and sciences that offers more than 55 undergraduate majors and graduate programming in six areas. Located in Naperville, Ill., North Central is recognized as one of “America’s Best Colleges” by U.S. News & World Report, which cites it as one of the top six schools in the Midwest for “Strong Commitment to Undergraduate Teaching”; as “a college for high-achieving students” by Peterson’s Competitive Colleges; and as one of “America’s Best Colleges” by Forbes. For more information about North Central College visit