Hanlon is named to endowed chair in entrepreneurship

Brian Hanlon, assistant professor of marketing, was named the new holder of the Coleman Foundation Professor of Entrepreneurship endowed chair.

June 24, 2011—North Central College recently announced that Brian Hanlon, assistant professor of marketing, was named the new holder of the Coleman Foundation Professor of Entrepreneurship endowed chair. He succeeds retiring faculty member Gary Ernst, professor of international business and marketing, and first holder of the chair.

AMA chapter receives Honorable Mention in marketing contest

Photo, l. to r.: Brett Hulett, Jon Tinman, Tim Shoemaker (executive coach and se

North Central’s American Marketing Association (AMA) chapter earns Honorable Mention at contest, finishing in the top 25 internationally.

Feb. 4, 2011—North Central’s collegiate chapter of the American Marketing Association (AMA) earned an Honorable Mention award in the Annual International Case Competition. For the third consecutive year, North Central’s chapter placed in the top 25 internationally.

The AMA Case Competition is a yearlong event that brings top marketing students together to work on a marketing challenge submitted by a sponsoring organization. This year’s sponsor is Nintendo.

Janelle Layland '02 Zenner

Janelle Layland Zenner and her husband Joshua opened J Rae Boutique in The Promenade in Bolingbrook, IL. The boutique features natural stone and Swarovski crystal jewelry, unique sterling silver pieces, evening bags, leather and vegan leather bags and wearable art. The couple aims to offer customers fashionable jewelry, bridging the gap between costume and high-end jewelry. They also own Charlotte Then and Now, a wholesale jewelry business that specializes in women’s fundraising events. Visit J Rae Boutique on Facebook.

Marketing professionals help North Central students prepare for competition

Marketing professionals are lending their expertise to help North Central College students prepare a project for an American Marketing Association competition.

Marketing professionals help North Central students prepare for competition

Contact: Ted Slowik, Director of PR and Media Relations, 630-637-5307, tjslowik@noctrl.edu

Networking improves employment chances, entrepreneur tells students

Students who make the most of networking opportunities improve their chances of securing jobs, a real estate entrepreneur told North Central College students.

Contact: Ted Slowik, director of PR and media relations, 630-637-5307, tjslowik@noctrl.edu

Oct. 15, 2010—College students who make the most of networking opportunities improve their chances of securing jobs, a real estate entrepreneur told a class of North Central College students.

Dominic Sulo '10

Dominic Sulo ’10, a marketing and management major, landed a position in his desired career field: commercial real estate.

Dominic Sulo ’10, a marketing and management major, landed a position in his desired career field: commercial real estate. In July, he began working as a sales agent for Marcus and Millichap, a real estate investment brokerage firm in Oak Brook, IL. The star rusher and Gagliardi Trophy nominee plans to return to Benedetti-Wehrli Stadium for football season as a spectator. “I’m going to be there as much as I can to watch my brother play his final year,” he says.

North Central NOW Fall 2010

Finding Real-Life Solutions with Real Estate Research

At a time when shopping malls need customers and condos aren't selling, market research can help developers make decisions about how to improve their properties. Brian Hanlon, assistant professor of marketing, uses his expertise in market research and real estate development to determine what appeals to potential customers. As a researcher and consultant, Hanlon uses customer choice modeling to determine how consumers make decisions and what factors influence their choices.