North Central College - Naperville, IL

Majors Minors and Programs : Marketing

Haiti Crisis puts alumna in the spotlight

During the aftermath of the Haiti earthquake, Jaclyn Mitchell ’99 served as spokesperson for the American Red Cross of Greater Chicago as part of her position as director of marketing and communications. Among her tasks was to handle a press conference at O’Hare International Airport upon the arrival of a United Airlines flight of evacuees. “It was totally amazing,” she said of a day that stretched until 4 a.m. Mitchell and her staff worked without a break for 10 days following the January 12 event.

Finding Real-Life Solutions with Real Estate Research

At a time when shopping malls need customers and condos aren't selling, market research can help developers make decisions about how to improve their properties. Brian Hanlon, assistant professor of marketing, uses his expertise in market research and real estate development to determine what appeals to potential customers. As a researcher and consultant, Hanlon uses customer choice modeling to determine how consumers make decisions and what factors influence their choices.

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